Business Development News Single

Age: 1 year

Chinese Interns Offer Insights for Murray River, Lakes & Coorong


The Murray River, Lakes and Coorong region is better equipped to target the Chinese tourism trade, following the success of a local China Ready intern program, run by the Regional Development Australia Murraylands and Riverland.

Two Chinese interns have spent six weeks working alongside the regional tourism manager to help build knowledge and resources, which will open up a new scope of marketing capability to a Chinese audience.

This is part of a wider program being delivered by the South Australian Government to create a China

Ready economy, which encourages further trade, investment and tourism.

Murray River, Lakes and Coorong Tourism Development Manager Julie Bates has hosted Darren Wang and Heidi Hu, and believes their insights will be invaluable in boosting international visitation for the region.

“The Chinese intern program has allowed my colleagues and I to see our region from a new perspective, ”Mrs Bates says.

“Darren and Heidi have offered unique insights into what attracts the typical Chinese visitor and have developed specific marketing resources to reflect this.”

During their brief internship, Darren and Heidi delivered significant work on creating industry fact sheets, which offers local businesses advice on cultural tips for doing business with Chinese.

Ms Bates said other resources developed by Darren and Heidi, which she was excited to start rolling out, were the Chinese-friendly daytrip itineraries and the Murray River, Lakes and Coorong WeChat account.

“WeChat is the strongest social media forum in China right now, it has incredible reach and in6luence, with an unrivalled scope for us to promote and sell tourism to China like never before,” Mrs Bates said.

“With the support of Darren and Heidi, our region now has a strong presence on WeChat, and we can develop this account to showcase our beautiful region to an international audience.

“This program is the start of a broader strategy to build our Chinese marketing assets. We are currently building a partnership with UniSA and the Adelaide University which we hope will create the opportunity for us to bring on board more Chinese students in the future to continue building our China Ready resources.” 

Darren and Heidi, both graduates from Adelaide University, said the work experience helped to increase their skills in working as part of a professional team. Further, they have improved their communications in an Australian business setting.

It hasn’t only been the work they have enjoyed though, Darren and Heidi have described some of their favourite experiences in the region as: eating Coorong Mullet for the 6irst time, seeing a mob of wild kangaroos, discovering Bear Rock at Palmer, viewing the giant Canola crops, inspecting a luxury Murray River houseboat, tasting treats at Cottage Box Chocolates, and 7inally taking in the full Monarto Zoo experience (especially the Tasmanian Devils).

For further information contact Julie Bates at the Murray Bridge office on 8535 7170.