Digital Economy

RDA Murraylands and Riverland acknowledge that technology is advancing rapidly, never before in modern history has the progression of technology moved so fast. This rapid change brings with it both threats and opportunity for all levels of society. 

For this reason RDA M&R has developed a Digital Strategy and a range of programs to assist businesses and the community to understand the opportunities that digital technology brings to our region. The Board is currently also managing a project titled 'A Smarter Digital Region', which will enable RDA M&R to complete an assessment of the needs of our community and develop an implementation plan to address the needs of the community. 

The final copy of RDA Murraylands and Riverland Digital Strategy can be viewed below.

Digital Strategy

As part of RDA M&R's commitments to the digital economy the Board has developed a Digital Strategy. Working with key stakeholders such as Health, Education, Local Government and Not for Profit sectors the RDA will take a lead role to ensure that all sectors of society and industry participate fully in the digital economy and enjoy the benefits. 

RDA M&R will prioritise support and deliver to the Business and Industry Sector as part of their commitment to regional growth in a digital economy. 

A Smarter Digital Region

The SDR Program will, over a two year period, increase regional digital capacity through a digital education program, augmenting digital infrastructure and providing targeted industry support. Key aspects of the project will include: 

  • Development of a demand profile for digital technology in the region
  • Mapping of current digital infrastructure in the region
  • Provision of regional industry support
  • Engagement / partnership with other stakeholders to deliver skill development
  • Community development through active communication strategy

E-business & Social Media Training

The Smarter Digital Region E-business and Social Media program was instigated and facilitated by Regional Development Australia Murraylands and Riverland Inc, in order to assist Riverland businesses to make the most of the opportunity to innovate, grow and prosper through the smart use of the digital world. 

The uptake of this program amongst local businesses was most pleasing, and testament to their awareness that engaging in the digital space is now vital in ensuring the future viability and sustainability of their businesses. 

For more details please see our Latest News.

The Shift

The program was set up to include information on the 'how to' of improving your online experience followed by real-life case studies from businesses who have already implemented this technology into their commerce strategies. We were thrilled to secure Digital Marketing specialist Steve Davis (Baker Marketing) as our host for the day.

For more details on this program, please contact our office on (08) 8535 7170.