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Murray River, Lakes & Coorong Strategic Tourism Plan

By: Julie Bates

The Murray River, Lakes and Coorong Tourism Alliance announces the release of their Strategic Tourism Plan 2017-2020.

The focus of the Strategic Plan is to consolidate resources to target ‘opportunity points’ that will have a significant influence on the growth of the visitor economy in our region. Our stakeholders overwhelmingly identified Driving Demand as the main focus of the MRLCTA, but there was also widespread recognition that accelerating the region’s tourism growth requires greater density of quality product. The region’s ‘hero’ experiences provide an important drawcard for  visitation, and demand can be expanded through complementary investment.

The Murray River, Lakes and Coorong tourism region includes a range of geographies, from the Mallee at our eastern most boundary to the majestic Murray River landscape with its internationally recognised lakes and mouth, and the World Heritage listed Coorong National Park with its wild beaches and extensive ecosystems.

The focus of the MRLC Tourism Alliance Strategic Plan is from the mid-section of the Murray River and surrounds through to the River mouth and Coorong, however the MRLCTA supports ‘all of River’ partnerships to build the visitor economy along the length of the Murray River in South Australia, from the border to the sea.

View the Murray River Lakes and Coorong Tourism Alliance Strategic Plan here.