Strategies & Actions

The Murray River, Lakes & Coorong Tourism Alliance Strategic Plan 2017- 2020 focuses on:

the Strategic Plan is to consolidate resources to target ‘opportunity points’ that will have a significant influence on the growth of the visitor economy in our region. Our stakeholders overwhelmingly identified Driving Demand as then main focus of the MRLCTA, but there was also widespread recognition that accelerating the region’s tourism growth requires greater density of quality product.

Please download the following resources:

Strategic Plan 2017 -2020 (updated 9th October 2017)